Want to Sell More? Start With What People Are Searching For

Many small businesses struggle with sales because they are guessing what to sell. Data shows that the most successful online sellers in Nigeria focus on products people are actively searching for. In this post, we break down the current top-trending product categories and show you how to align your business for better sales on Cusecho.

Top Trending Product Categories in Nigeria Right Now

According to Google Trends Nigeria and insights from Statista, here are the hottest categories Nigerian buyers are actively searching for:

1. Smartphones and Accessories

From gadgets to electronics, this category sees consistent demand nationwide. As of 2025, smartphones and electronics remain top categories on Nigerian ecommerce platforms (Statista Report).

2. Fashion and Accessories

Searches for affordable Ankara, ladies' bags, and streetwear are booming among Gen Z and Millennial shoppers. According to PwC Nigeria, fashion remains a high-growth area for ecommerce in Nigeria.

3. Health and Skincare Products

Natural skincare and weight loss teas continue to trend, especially among women aged 20-40. Nairametrics reports increased spending in beauty and wellness sectors due to rising youth awareness.

4. Home Essentials

Searches for blenders, non-stick pots, and decor items are climbing, especially on Sundays and during salary weeks. BusinessDay has reported spikes in home appliance demand tied to festive periods and end-of-month salary payments.

5. Baby Items

Baby clothes, carriers, and affordable diapers remain high-priority purchases for young families. This trend is supported by rising birth rates and household spending patterns reported by National Bureau of Statistics (NBS).

How to Use This Data to Boost Your Sales

A. Sell What’s in Demand

If you already sell items in any of the categories above, now is the time to double down. If not, consider sourcing trending products locally or via wholesale suppliers.

B. List Your Products Where Buyers Are

Cusecho is fast becoming a go-to platform for Nigerians looking for deals and verified sellers. Listing your product here increases your chance of being found.

See how sellers are making money weekly on Cusecho.

C. Use the Right Keywords in Your Listings

When listing your product, include keywords people are already searching for. Examples:

• “Affordable ankara gown”
• “Wireless earbuds under 10k”
• “Buy baby carrier in Lagos”

Use Ubersuggest or Keyword Planner to find specific search terms.

Additional Tips for Business Owners

• Upload clear photos of your product
• Use descriptive titles like “Blender for Small Family – 1.5L”
• Add location tags to attract nearby buyers (e.g., Lagos, Abuja, PH)

Let the Data Guide Your Sales

The best sellers are data-driven. They follow demand and position themselves where buyers are. Cusecho gives you that edge. Don’t just sell, sell smarter.

Download the Cusecho App and list your product today. More searches, more views, more sales.